This post isn’t so much an actual post about SEO, but more so notes and terminology I came across while learning about SEO. You may find something useful yourself!
White hat SEO – the slower but more rewarding techniques you should be doing to gain exposure, http://computer.howstuffworks.com/search-engine-optimization2
Black hat SEO – the techniques you shouldn’t be doing to try and gain popularity that will only last short-term, http://designhammer.com/blog/17-black-hat-seo-techniques-avoid
- My favourite:
Don’t: Present search engines with one set of content and site visitors with another, tricking visitors from search engines into experiencing a page of substantially different content.
Example: A user searches for “happy octopus”, clicks on a search result that appears to be about sea creature psychology, and is greeted with pornography.
Do: Be honest and create Web pages that visitors want and expect to see based on the description on the search engine results page (SERP).
Example: A user searches for “Hello Kitty” and is taken to the official website of the franchise.
Google Search Algorithm updates
Google Panda – 12%, content quality filter, lowers rank of low quality sites
Google Penguin – 3.1%, suspicious links, paid links, use of link networks
Google Hummingbird – 90%, biggest changes in recent years, improve semantic search capabilities of search engine, improved understanding of intent and context should produce more relevant results
- Conversational search – Google has better understanding of meaning of words, can answer search queries previously difficult to solve
- Examples – http://searchengineland.com/googles-impressive-conversational-search-goes-live-on-chrome-160445
- To track all Google algorithm changes: http://moz.com/google-algorithm-change
Secure searching, Google enabled in 2013, meaning users organic traffic (traffic from search engines) can no longer be tracked by keywords, so you won’t be able to know how to optimize pages with relevant information
- Meant to encourage focusing on quality content for pages and not keywords
- Shifts optimizing for “topics”, since searches understand context now, instead of keywords
- Google relies on entities – entity search – http://searchengineland.com/future-seo-understanding-entity-search-172997
In-depth articles – big content, long-term keywords, link bait
Google Knowledge Graphs – http://searchengineland.com/google-launches-knowledge-graph-121585
ahrefs, excessorize.me – a link checker, checks backlinks, will use these metrics to improve Excessorize Me. – https://ahrefs.com/site-explorer/overview/subdomains/?target=excessorize.me
Links – pages get a vote by search engines each time it’s linked on a website, but quality over quantity, avoid link spamming as that will limit their visibility in SERPs
Structured Data – visibility, information formatted in a universally understandable way, helps search engines filter with greater accuracy and enhance the way results are displayed
- Microdata – recommended by Google
- Structured Data Testing Tool – useful tool from Google for check your markup
- For WordPress blogs, Schema Creator Plugin, created by Raven, helps add structured data to your web pages
Mobile – use responsive web design instead of dedicated m.example.com, site speed is a factor in algorithm
Social Media – little influence on ranking
Open Graph Protocol – uses RDFa, snippets that are used when sharing on social media, extracts from metadata in the head of page
A great starting point for anyone wanting to get started with SEO, The Beginners Guide to SEO by Moz.
If you want to know what factors do affect your SEO success, Search Engine Land has created a very neat infographic, The Periodic Table of SEO Success Factors. It doesn’t cover everything, but most of these you can work with and update right away.
In the end, if you really don’t want to worry about SEO, just remember this one thing: have original, high-quality content.
tuts+, An Introduction to SEO
tuts+, The State of SEO in 2014
tuts+, Take Control of Your Social Snippet
tuts+, An Introduction to Structured Data Markup
Google, Structured Data Testing Tool
Google Webmaster Central Blog, In-depth articles in search results
Open Graph Protocol
DesignHammer, 17 Black Hat SET Techniques to Avoid
Moz, Google Algorithm Changes
Search Engine Land, Future SEO: Understanding Entity Search
Search Engine Land, Google Launches Knowledge Graph to Provide Answers, Not Just Links
Search Engine Land, Google’s Impressive“Conversational Search” Goes Live On Chrome